DESIGN WITHIN REACH [EDINA, MN]

Completed: Spring 2017

Design Within Reach showroom exterior view; designed in collaboration with NewStudio Architecture

Design Within Reach showroom, created in collaboration with NewStudio Architecture

"Lake House" suite designed by NewStudio Architecture for Design Within Reach in Edina, Minnesota

Interior view of "Lake House" suite created by NewStudio Architecture for Design Within Reach in Edina, Minnesota

Interior workspace created by NewStudio Architecture for Design Within Reach in Edina, Minnesota

Detail of wood finish in showroom at Design Within Reach, created by NewStudio Architecture

Interior design details at Design Within Reach, created by NewStudio Architecture

NewStudio Architecture created the “Lake House,” a suite of rooms unique to the Edina Studio in the Design Within Reach (DWR) showroom in the Galleria Shopping Center. These connected room vignettes within the 18,000 sf store feature texture-rich materials and cohesive architectural details that evoke a luxurious lake home setting. As AOR for the entire store, NewStudio also collaborated with the Connecticut-based modern home furnishings retailer's New York designers at DFA Design and Architectural Studio.

Photo credit: Peter VonDeLinde