FREE PEOPLE [EDINA, MN]

Completed: Summer 2016

Exterior of Free People store inside Minnesota mall, created in collaboration with AOR NewStudio Architecture

Entry at Free People in Edina, Minnesota, created in collaboration with AOR NewStudio Architecture

Checkout area of Free People in Edina, Minnesota, created in collaboration with AOR NewStudio Architecture

Interior design features whitewashed walls at Free People in Edina, Minnesota, created in collaboration with NewStudio Architecture

Rustic wood floor and bright curtains in fitting room area of Free People in Edina, Minnesota, created in collaboration with AOR NewStudio Architecture

The Free People design team worked with NewStudio as AOR to showcase the retailer’s trend-forward brand in 4,927 sf at Edina’s prestigious Galleria Shopping Center. Rough-sawn and whitewashed cedar cladding throughout the store, along with exposed and whitewashed studs, give the space a laid back, rustic-but-clean feel. The simplified palette of natural reclaimed maple floors and whitewashed walls allows Free People’s colorful, eclectic clothing to be the center of customers’ attention. Unique, yet identifiable as Free People.

Photo credit: Peter VonDeLinde