FREE PEOPLE [MALL OF AMERICA, MN]

Completed: Summer 2013

Exterior of Free People inside Mall of America, created in collaboration with NewStudio Architecture

Hand-carved teak wood at the entry of Free People in MOA, created in collaboration with NewStudio Architecture

Built-in cabinets at cashwrap area of Free People in MOA, created in collaboration with NewStudio Architecture

Color boxes top hand-carved wood at cashwrap in Free People at MOA

Spacious interior of Free People in MOA, created in collaboration with NewStudio Architecture

Custom steel accents in the Free People store at MOA, created in collaboration with NewStudio Architecture

Close-up of hand-carved teak at Free People in MOA, created in collaboration with NewStudio Architecture

Detail of built-in cabinet at Free People in MOA, created in collaboration with NewStudio Architecture

Reclaimed wood plank floors in Free People at MOA, designed in collaboration with NewStudio Architectureith

The Mall of America (MOA) in Bloomington, Minnesota, covers 4.2 million sf and even has its own ZIP code. Among MOA’s most prestigious retailers, Free People presents a “Bohemian bungalow” design concept that reflects the brand’s handcrafted, authentic, and unique shopping experience. Its hand-carved teak and custom steel storefront distinguishes the space along the shopping corridor. Like other Free People boutiques, the MOA store’s interior features brightly colored furniture, beautiful mirrors and dressing areas, and handmade fixtures, such as built-in cabinets and carved teak at the cashwrap area. The MOA Free People store emphasizes the brand’s creative, confident, and personal aesthetic—even in the MOA’s mega-sized shopping environment.

Photo credit: Peter VonDeLinde